The footer is positioned at the bottom of your page. Usually people add their company information so that their visitors have quick access to the info. You can put anything such as a holiday greeting or a notice of a special sale you are having.
There is a default verisign logo at the bottom left of the page when it is created. This shows your visitors that they are shopping on a secure site. You have the option of leaving it on or turning it off. If you turn it off this will shrink the footer slightly.
This is where you enter the text message you would like to display in the footer. You have the ability to change the color, size, and font by making your choice through the drop-down menus and then clicking update. The default text is black, if you have chosen a dark colored theme then you will need to change the color of your text in the footer.